Strength in Brand
About Western & Southern: The Power of One Brand
Reputation, stability and history are key components of a company’s brand message. And communicating that message clearly and effectively is critical.
To streamline our message, we’ve aligned our three product issuers, Integrity Life Insurance Company, National Integrity Life Insurance Company and Western-Southern Life Assurance Company, under one brand name and logo:
What are the benefits of a streamlined message?
- Ties the issuing companies more directly to the financial strength of our parent company, Western & Southern Financial Group
- Reinforces our position as a top provider of financial products, including variable, fixed and immediate annuities; and life insurance
- Provides consistency, relevance and distinctiveness among our sales channels
Though the issuing company logos are being phased out, their names will remain prominent on marketing collateral and other materials for identification and to maintain the connection that many financial representatives have with those companies.
Refer to the new visual guide of who's who for more information.
Strength in Business
Western & Southern Financial Group (W&SFG) is a diversified, customer-oriented family of companies and a nationally recognized leader in consumer and business financial services.
- A Fortune 500®1 company whose heritage dates back more than 120 years
- One of the eight strongest life insurance groups in the world2, 3
- Ranked A+ Superior by A.M. Best for superior ability to meet ongoing insurance obligations (second highest of 16 ratings; held since June 2009)
Strength in the Community
In addition, since its founding, W&SFG has been a tremendous advocate for initiatives that positively affect the well-being of the community.
- W&SFG is the title sponsor of the Western & Southern Masters and Women’s Open, featuring the strongest competitors in men’s and women’s tennis.
- Constructed Cincinnati’s tallest skyscraper (41 stories), whose impact will be invaluable to the local economy.
- W&SFG is building for our future by making key contributions to United Way and the Fine Arts Fund as well as supporting key education initiatives and scholarships in the Cincinnati region.
1 FORTUNE Magazine, May 2011.
2 Based on Standard & Poor’s AA+ rating. Rating current as of December 16, 2011.
3 Ratings refer to the claims-paying ability of the insurer and are an opinion of its financial capacity to meet the obligations of its contracts. Ratings, determined by independent insurance ratings firms, neither refer to the performance or safety of the product nor imply approval of it or its investment options. Ratings, as of December 16, 2011, are subject to change.
Western & Southern Life is the marketing name for Western-Southern Life Assurance Company, Cincinnati, OH. Western & Southern Life operates in all states and DC except AK, ME, NH, NY and RI. Integrity Life Insurance Company, Cincinnati, OH, operates in all states and DC except ME, NH, NY and VT, where National Integrity Life Insurance Company operates. Variable annuities distributed by Touchstone Securities, Inc.*
W&S Financial Group Distributors, Inc., is an affiliated agency of the insurers, which have sole financial responsibility for their products. Product availability and features may vary by state.
